Emancipation Carbonation

By Dan Piepenbring

Look

The typo of the day, from a story in the Atlanta Business Chronicle

Just one month after Diet Coke rolled out the first frozen carbonated beverage in the brand’s 31-year history, the product—Diet Coke FROST Cherry Slurpee—has been removed from stores because it did not free properly.

Lesson learned: brain freeze does not bring deliverance, even when it comes from a refreshing Diet Coke.

 

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